Find Out What Decisions Are Costing You Sales

The Real Cost of Bad Website Decisions

Every time a visitor lands on your website and leaves without converting, you’re losing money.

But here’s what makes it worse: you have no idea how much.

Most business owners assume their conversion rate is “good enough.” They see sales coming in and think everything’s working fine. Meanwhile, they’re unknowingly leaving massive amounts of revenue on the table.

Think about it this way:

Right now, the majority of your website visitors are leaving without buying. They’re interested enough to visit, but something on your site is stopping them from taking action. Maybe it’s a confusing checkout process. Maybe it’s a weak call-to-action. Maybe it’s just poor mobile performance.

Every single one of those lost visitors represents lost revenue.

• And that’s being conservative. Most poorly optimized websites aren’t just losing a few percentage points—they’re operating at a fraction of their potential.

• The businesses crushing it in your industry? They’re not getting more traffic than you. They’re just converting more of the traffic they have.
• The question isn’t whether bad decisions are costing you money. It’s how much longer you can afford to keep making them.

5 Expensive Website Decisions You’re Probably Making

1. Designing for Yourself, Not Your Customer

You hate pop-ups, so you removed the email opt-in from your site. Meanwhile, data shows that properly implemented pop-ups can increase email signups by 1,375%. Your personal preference just cost you thousands of potential leads.

2. Changing Multiple Things at Once

You redesigned your product page—new layout, different images, revised copy, and a new CTA button. Conversions improved! But which change made the difference? You have no idea, so you can’t apply those lessons to other pages.

3. Ignoring Mobile Performance

Your site looks perfect on your desktop. But 65% of your traffic comes from mobile devices, and your mobile experience is slow and clunky. You’re literally turning away two-thirds of your potential customers.

4. Trusting Your Instincts Over Data

You’re convinced your homepage video is engaging and helps conversions. Data shows that 80% of visitors scroll past it without watching. That expensive video isn’t helping—it’s just slowing down your page load time.

5. Not Tracking the Right Metrics

You celebrate when traffic increases by 20%. But if your conversion rate dropped from 3% to 2%, you’re actually making less money than before. More traffic isn’t always better if fewer people are buying.

 

Stop Making These Expensive Mistakes

How to Start Making Smarter Website Decisions

You don’t need to be a data scientist. You just need the right system:

Step 1: Track the Right Metrics

• Conversion rate by page and traffic source
• Bounce rate on key pages
• Time to conversion
• Cart abandonment rate
• Revenue per visitor

Step 2: Understand User Behavior

Use tools like heatmaps and session recordings to see:

• Where visitors click (and try to click)
• How far they scroll before leaving
• Where they get stuck or confused
• What elements they ignore completely

Step 3: Test Before You Commit

Never make major changes without testing:

• Run A/B tests on headlines, CTAs, and layouts
• Test one element at a time
• Let tests run until you have statistically significant data
• Implement winners, archive losers

Step 4: Automate Your Insights

• Daily or weekly automated reports
• Alerts for sudden drops in conversion rate
• Notifications when pages load slowly
• Warnings when forms break or CTAs stop working